How do you optimize online presence and digital marketing for your storage businesses?

In the coming year, consumers will continue turning more and more to search engines and online platforms to discover storage facility options. Establishing a comprehensive online strategy is crucial—and failing to do so could be detrimental. From organic strategies to paid ads, here’s a roadmap to help you get started.

Building a Full-Spectrum Marketing Engine

Building a marketing engine with all the nuts, bolts, and cogs is no easy feat – nor something your business can live without. A structured approach to organic reach, website SEO, paid ads, and local search optimization is needed to capture new leads, re-engage past customers, and stay top-of-mind for potential renters.

Building a Website: The Core of Your Online Presence

Your website serves as the digital storefront for your facility. An intuitive, user-friendly website is critical for driving conversions, collecting online payments, and providing remote access along with a seamless experience for your customers.

Here are some of the cornerstones of website optimization:

• Mobile Optimization: Most customers search on mobile—ensure your site is fast and functional across all devices.
• Clear Navigation: Simplify navigation so visitors can quickly find essential information like unit sizes, pricing, and contact details.
• Online Booking and Payments: Offer features like online reservations and secure payment options.
• Visual Brand Appeal: High-quality images and videos of your facility create a positive first impression and build credibility.
• SEO-Optimized Content: Use relevant keywords to improve your website’s visibility in search results, making it easier for new customers to find you.

A well-designed website not only enhances user experience but also strengthens your overall online strategy, making it easier for customers to choose your facility. Explore Storable’s website support options here.

Paid & Organic Ads: Engage Your Audience

An effective digital advertising strategy uses both organic and paid efforts to reach new customers and reconnect with existing ones. Organic strategies, like email campaigns and customer engagement, can help you nurture relationships. Meanwhile, paid advertisements like pay-per-click (PPC) campaigns allow you to target new leads with precision.

• Reconnect with Customers: Send occasional emails, promotions, or news to past customers who may need storage again, or follow up with potential leads.
• Request Reviews & Referrals: Build trust by encouraging satisfied customers to leave reviews or refer friends to your facility.
• Set Budgets & Target Groups for Paid Ads: Tailor your budget and ad placements to maximize relevance and visibility. 
• Write Customer-Focused Messaging: Craft ads with your ideal customer in mind, focusing on the unique value your facility offers.
• Continuous Testing: Regularly test and refine ad design & copy to discover what resonates most.

Running a strategic advertising program requires professional expertise. Especially with paid campaigns— you don’t want to waste money on ads that aren’t effectively reaching or engaging your target audience.  

Optimizing Your Google Business Profile (GBP)

Your Google Business Profile is an essential (and free!) tool to boost local visibility. Ensuring your GBP is optimized can help prospects easily find you easily and feel confident in choosing your facility.

• Complete Your Profile: Keep details like business name, address, hours, location and contact information up-to-date.
• Provide Visual Content: High-quality photos of your facility enhance your profile & credibility.
• Encourage Reviews: Customer reviews can influence potential renters to choose your facility.
• Engage in Q&A: Monitor and respond to questions to showcase your customer care.

The Google Business Profile is a cornerstone to any business’s online presence—and optimizing it makes it easier for customers to discover your facility.

Looking Ahead to 2025

In today’s digital-first world, your online presence can be a powerful differentiator. By investing in expert help to guide your digital strategies, you can capture new leads, re-engage former customers, and build a sustainable marketing engine that drives long-term success. Explore Storable’s website and digital marketing services here.